Marketing & Product Strategy

LET'S START AND LAUNCH THE PROJECTS OF YOUR DREAMS

Mimi Newman-1

That website or app idea in your head?

 

That e-commerce store or digital workshop you don’t know how to set up?

 

Your messaging and "story" that you haven’t quite nailed?

 

That book you wrote that you're worried won't get a good enough launch?

 

I will co-create with you to bring your ideas into reality, and get you the visibility you deserve.

WHAT I DO WITH YOU

STRATEGY & MAPPING

  • Brand SWOT Analysis
  • Competitive & Whitespace Positioning
  • Audience Insights
  • Thought Leadership Strategy
  • Product Feature Strategy

DESIGN & BUILD

  • Web & Mobile UI Design
  • WordPress, Squarespace & Shopify Websites
  • Kajabi & Teachable Setup
  • Integrating with your engineers to design a custom app

MARKETING & LAUNCH

  • Product & service launch strategy
  • Content/creative direction
  • Product photography
  • Launch day execution
  • Launch recap & analysis

I’ve worked with some of the biggest technology companies and startups to position, market, and revitalize their products. I’ve handled high-profile PR crises and marketing launches, navigated big company dynamics, and built relationships with top-tier reporters to drive A1 press hits.

 

I’ve also worked with influencers who are taking the next step in their career: leveraging their online community and depth of knowledge to turn it into something bigger: whether that’s writing a book, or developing new technology offerings like a better website and e-commerce store, or even building an original mobile app.

 

I've even done this work for myself! I had a food blog from 2016-2020, where I took it from 0 to profitable, grew my Instagram following, got up to 500k monthly Pinterest viewers, and generated inbound brand content partnerships. But, I decided my gift isn't promoting myself - it's partnering with creatives, like you, to make something bigger and better than what either of us could do alone.

 

All of these things ladder up to the same outcome: a stronger brand, with more visibility on your expertise, and more sales and revenue for you.

TESTIMONIALS

"Mimi helped me to launch my brand in 2015 and continues to be my go-to person for how to market across a range of platforms. Her mix of intelligence, creativity, and industry knowledge have been an immense help in navigating the fashion industry as a small business owner. She can help with digital analytics (she's a self-professed lover of data) as much as media relations or social media strategy. She's a strong brand marketer and a fantastic person to work with!"

"I had the pleasure of [working with] Mimi directly for a little over a year, during which time she proved to be one of the most driven and sharp people I've worked with. Mimi is a student of all things tech and communication, with a neverending curiosity and desire to perfect her craft. No task, no matter how ambiguous or complex, daunts her -- in fact, the more difficult the more Mimi digs in."

"Mimi is a PR Ninja. Swift, efficient and dynamic, she is invaluable to the success of any mission. Her ability to juggle high volume and content-sensitive media relations with ease is admirable and sets the tone for success. I hope that I have the opportunity to work with Mimi again in the future."

"Her ability to story-tell across earned, social and paid mediums combined with her knack for creative problem-solving makes her a force to be reckoned with. She has proved her natural talent of working with the media and creating news-worthy headlines. Mimi is the ideal team player and someone who brings immense value to the table."

LOOKING FOR A SPEAKER OR PODCAST GUEST?

Let's chat about how I can support you with a fun and value-packed experience for your in-person or online event. Here are a few of the topics I can speak to:

 

  • Millennial and Gen Z cultural and consumption habits
  • Trends affecting people and consumer brands in 2021
  • How to navigate new services like Clubhouse and Tiktok, and legacy platforms like Facebook, Instagram and Twitter
  • The growing trend of influencers productizing their expertise and becoming moguls
  • Women in tech and business
  • Hot takes on astrology, food, culture, and trending topics
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