LET'S START AND LAUNCH THE PROJECTS OF YOUR DREAMS
That website or app idea in your head?
That e-commerce store or digital workshop you don’t know how to set up?
Your messaging and "story" that you haven’t quite nailed?
That book you wrote that you're worried won't get a good enough launch?
I will co-create with you to bring your ideas into reality, and get you the visibility you deserve.
WHAT I DO WITH YOU
STRATEGY & MAPPING
- Brand SWOT Analysis
- Competitive & Whitespace Positioning
- Audience Insights
- Thought Leadership Strategy
- Product Feature Strategy
DESIGN & BUILD
- Web & Mobile UI Design
- WordPress, Squarespace & Shopify Websites
- Kajabi & Teachable Setup
- Integrating with your engineers to design a custom app
MARKETING & LAUNCH
- Product & service launch strategy
- Content/creative direction
- Product photography
- Launch day execution
- Launch recap & analysis
I’ve worked with some of the biggest technology companies and startups to position, market, and revitalize their products. I’ve handled high-profile PR crises and marketing launches, navigated big company dynamics, and built relationships with top-tier reporters to drive A1 press hits.
I’ve also worked with influencers who are taking the next step in their career: leveraging their online community and depth of knowledge to turn it into something bigger: whether that’s writing a book, or developing new technology offerings like a better website and e-commerce store, or even building an original mobile app.
I've even done this work for myself! I had a food blog from 2016-2020, where I took it from 0 to profitable, grew my Instagram following, got up to 500k monthly Pinterest viewers, and generated inbound brand content partnerships. But, I decided my gift isn't promoting myself - it's partnering with creatives, like you, to make something bigger and better than what either of us could do alone.
All of these things ladder up to the same outcome: a stronger brand, with more visibility on your expertise, and more sales and revenue for you.
"Mimi helped me to launch my brand in 2015 and continues to be my go-to person for how to market across a range of platforms. Her mix of intelligence, creativity, and industry knowledge have been an immense help in navigating the fashion industry as a small business owner. She can help with digital analytics (she's a self-professed lover of data) as much as media relations or social media strategy. She's a strong brand marketer and a fantastic person to work with!"
"I had the pleasure of [working with] Mimi directly for a little over a year, during which time she proved to be one of the most driven and sharp people I've worked with. Mimi is a student of all things tech and communication, with a neverending curiosity and desire to perfect her craft. No task, no matter how ambiguous or complex, daunts her -- in fact, the more difficult the more Mimi digs in."
"Mimi is a PR Ninja. Swift, efficient and dynamic, she is invaluable to the success of any mission. Her ability to juggle high volume and content-sensitive media relations with ease is admirable and sets the tone for success. I hope that I have the opportunity to work with Mimi again in the future."
"Her ability to story-tell across earned, social and paid mediums combined with her knack for creative problem-solving makes her a force to be reckoned with. She has proved her natural talent of working with the media and creating news-worthy headlines. Mimi is the ideal team player and someone who brings immense value to the table."
LOOKING FOR A SPEAKER OR PODCAST GUEST?
Let's chat about how I can support you with a fun and value-packed experience for your in-person or online event. Here are a few of the topics I can speak to:
- Millennial and Gen Z cultural and consumption habits
- Trends affecting people and consumer brands in 2021
- How to navigate new services like Clubhouse and Tiktok, and legacy platforms like Facebook, Instagram and Twitter
- The growing trend of influencers productizing their expertise and becoming moguls
- Women in tech and business
- Hot takes on astrology, food, culture, and trending topics