Hi there! My name is Mimi Newman, I am a marketing director, food blogger, designer and photographer. My goal is to share recipes with you that:
- Make use of seasonal ingredients
- Are celebratory, indulgent and impressive
- Taste delicious
my background in food and cooking
I’ve been an avid home cook since I was a child. I grew up in a family of cooks — my grandmother’s family was one of the original butchers at the Farmer’s Market in LA, and I was always the sous-chef in my dad’s kitchen as a kid. By high school, my parents were pretty much done cooking dinner every night, so I took over. I learned a lot from watching the Food Network on TV, being an adventurous eater, reading cookbooks, and learning from my mistakes in the kitchen. Having lived in Seattle and New York City in the past 10 years also informs my cooking. I love “international” inspired recipes but will always try to give credit where credit is due when ingredients or the overall recipe doesn’t reflect my own heritage.
I love cooking as an intellectual pursuit and have found it to be an almost remedial science class. I try to share my understanding of the science behind each recipe.
I also do small format catering here in Los Angeles — I’m thrilled to do a dinner party or a drop off of baked things or appetizers, and work with people to develop menus based on the season, their goals, and what flavors they’re looking to present.
my background in business
I currently work with the astrologer Chani Nicholas and lead her product, marketing, and strategy work. We launched a book in January 2020 and are developing more exciting offerings to launch in the coming months!!!
In the past, I’ve worked with Microsoft, with and at startups, and as a freelance digital marketing consultant. I love to build things, brainstorm ideas, and bring those ideas into reality.
I’m open to collaborations and welcome any feedback — contact me via email!